WHAT TO EXPECT WORKING WITH US.

Our process aims to first understand what the viewer needs to hear/see in order to want to take action. It’s one thing to communicate what we think is important, but it is really the viewer that matters. We then pair this understanding with our artistic talent in communication and video to create a powerful video that makes a difference.

1. KICK-OFF MEETING

First we have a meeting to understand your business, your goals, and to organise the initial details of the project.

2. RESEARCH & CREATIVE

We start by asking questions. Lots of them. Why do customers choose you? Why don’t prospects choose you? Why do people leave your company? Why do people come to work for your company? and so on. We talk to as many people as we can. Your leaders, customers and employees in order to gain a strong, research-driven understanding of what makes this company successful/unsuccessful. We use this understanding to drive the entire project.

3. PRE-PRODUCTION

We take our creative brief and create a logistical game plan to implement it. We map out the necessary equipment, shooting days, editing days, and put down a schedule, and get moving.

4. PRODUCTION

Lights, camera, action; this is the fun part. We come out to you with our state-of-the-art cameras, lights, audio equipment and more to capture all the puzzle pieces we need to piece together the perfect story as mapped out in our creative brief. We make sure the day goes smooth by having an agenda and communicating everything well in advance.

5. POST-PRODUCTION / EDITING

This is where we really shine. After getting the shots we cut them up and bring it all together. When music, graphics, animation, and live-video all come together it’s magical. In the end, we’ll have an amazing video that’s ready to hit the market.

6. PRESENTATION & REVISIONS

We present our work and work back and forth until its perfect.

7. LAUNCH & MARKET

We get you the final video and help you get it up onto all the channels you choose. We can then sit down with you and help you game plan on how to get the most out of your investment. We lay out specific strategies for marketing and action items to make sure this video is seen and accomplishes the goals we set out to accomplish.